Small businesses often ask about creating marketing messages that have an impact. Here is a good example of how a brand was able to embrace an upcoming event with relevancy to most consumers – Mother’s Day. Notice the subtle hints that kids are bound to make messes and hopefully one has a strong paper towel nearby to clean up that mess! Although in one instance a mom uses her sweater to wipe something off her child. Another reason for this being a powerful marketing message is that it transcends nationalities/ethnicity, languages, and socio-economic statuses. That’s tough to do!
Anyways, here’s to all of the moms out there. We wish you a Happy Mother’s Day!